Tuesday, February 3, 2015

2nd Annual Authors Networking Event For aspiring and established Authors, Screen Writers and Film Makers

Contact:  Kendall Hayes

2nd Annual Authors Networking Event
For aspiring and established Authors, Screen Writers and Film Makers

Philadelphia, PA – February, 2015 -  On Saturday, April 11, 2015, aspiring and established Authors, screen writers and film makers are invited to participate in the Second Annual Authors’ Networking Event at Treasures Banquet Hall 5549 Germantown Avenue. 

“Ever since I published For Men Only…Having A Loving Relationship With God And Your Woman, I’ve meant several fellow authors who’ve shared their stories about the journey of writing a book.  Many have become discouraged, lacking support and information about writing and publishing books.  I decided to host a forum to bring authors together, giving them an opportunity to promote and sell their books, to network and to learn more about writing and publishing.    After the first event we had last year, I’ve gotten numerous inquiries about doing it again.  So we decided to give seasoned and aspiring authors of all genres an opportunity to participate and share published and upcoming work.” 

This year a special Guest Speaker will host a Q&A forum for authors, screenwriters and film makers. Author and Publisher Janice Hollis will speak about the industry. As CEO of Hollis Media, A leading provider of publishing services for independent authors she is an expert on book publishing, screen writing and film making.

Ms. Hollis serves on numerous boards in Philadelphia/throughout the U.S. to promote education and community development. She is also a political adviser to many politicians in the Commonwealth of Pennsylvania, and a pro-life advocate. She is a frequent television guest/commentator on "It's Your Call with Lynn Doyle" on the CN8 Network; Free-lance writer for the “Philadelphia Daily News”; Committee member of the University of Penn. Health System on Health Disparities; Committee member of the antiviolence reduction outreach project via the Philadelphia Div. of F.B.I. "S.U.S.U." [Step Up Speak Up]. And a radio host on WMOC 88.7FM. Ms. Hollis is the founder of T.Y.M.S. [Training Young Minds to Soar] mentoring network, the “Reading Cafe for Girls”; CEO of “The Hollis Professional Group” and has a doctorate in Theology.

Other confirmed author include Earnestine Brown, (Y'All Better Git Here!: A Manifesto of Black Pride and Sheer Courage to Git There), Asha Molock (Gaining Strength From Weakness:101 Positive Thoughts for HIV Positive People), William Reynoldls (Legacy of Wrath: A Hip-hopalyptic Sci-fi Action Thriller), Harriett Bianed’ (Victory over Mountains 1 & 2), Shannon Ellis (Victoria’s Glowstick) Daniel Ramsey (For Men Only…Having a Loving Relationship with God and Your Woman), and Kendall Hayes (Seasons of Hope).

This event takes place Saturday, April 11, 2015 from noon until 4pm  at Treasure’s Banquet Hall 5549 Germantown Avenue Philadelphia, PA 19144.  This event is free to the public.  There is a fee for Author’s tables.   There is also an opportunity for authors to conduct a 15-minute reading and Q&A session.  These slots are limited and available on a first-come first-serve basis. 

Vendor and Sponsorship opportunities are also available.  For information, contact Kendall Hayes at 267-593-7604 or Daniel Ramsey at 267-241-5695.


Sunday, January 4, 2015

How to handle customer complaints

No one likes to be criticized. But customers do understand how your products and services affect them. So a wise business owner will pay attention to customer complaints, even when they seem to descend from left field, even when criticisms seem  on the surface, at least  unreasonable.

It's important, first of all, to defuse emotions. Like the bomb squad called in to deactivate a deadly device, you want to make sure the situation doesn't escalate out of control. Once tension has diminished, you can engage in rational conversation with your customer.
Usually some grain of truth can be gleaned from even the most irrational grievance. Sometimes the problem is obvious  a defective product or poor customer service from an untrained employee, for example. Other times, you may need to listen long and hard to discover the underlying problem, like a patient doctor who studies symptoms and consults with colleagues before prescribing a remedy.
Following are three tried-and-true suggestions for dealing with customer complaints:
  • Don't ignore them. Whether or not you agree, it's important to let customers know that you've heard them and will attempt to meet their needs. Employees should be trained to treat customers with respect, make eye contact, and listen without interruption. Such simple acts of courtesy will often lower the level of emotion so that complaints can be constructively addressed. A customer who isn't acknowledged may leave in a huff and start broadcasting complaints about your business to anyone who will listen.
  • Keep the process positive. If a customer shows signs of frustration or anger, a response in kind may simply add fuel to the fire. Don't be afraid to apologize. There's a reason the customer is upset, regardless of whether you're at fault. Take the time to listen. Acknowledge the importance of the issue and be willing to make things right.
  • Work toward a solution. If a product was defective, replace it — no questions asked, no excuses given. If someone was treated poorly by one of your employees, acknowledge the problem and let the customer know that you take such complaints seriously. Get the details. Complaints often highlight the need for additional training or revised procedures. Track complaints with a log and use them to your advantage.
Over time, dealing constructively with customer complaints can build loyalty and may even generate new business.
© MC 2014

Use both general and subsidiary ledgers to make better business decisions

Prudent business managers don't relegate their company's recordkeeping to the accounting department — at least not entirely. That doesn't mean managers have to be CPAs or debit-and-credit experts. But having a basic understanding of a business's accounting records shouldn't be considered optional. More than one firm has floundered because the company continued to spend beyond its means, suffering cash flow shortages while managers remained in the dark — until the accounting department showed up with bad news.

Central to any modern accounting system is the general ledger, also known as the book of accounts. It's "general" because it contains all the accounts of the business. These include balance sheet accounts such as cash, accounts receivable, accounts payable, property and equipment, owner's equity, and the like. Also included are accounts presented on the profit and loss statement: sales revenue, salary and administrative expense, cost of goods sold, and so on. If the accounts are accurate, a report from the general ledger known as a "trial balance" will show that debits (entries on the left side of the ledger) and credits (entries on the right) agree. That's the essence of double-entry bookkeeping. It's simply a way of making sure that financial transactions are recorded accurately.
A business may also maintain separate accounting journals and subsidiary ledgers, sometimes called "books of original entry" because that's where transactions are first recorded before information is "posted" (transferred) to the general ledger. The detail in the subsidiary substantiates the account balance in the general ledger.
Why use subsidiary ledgers?
For one thing, recording every accounting transaction directly to the general ledger can make analysis challenging and tedious. Subsidiary ledgers focus on a single type of transaction such as accounts receivable or accounts payable. By analyzing an accounts payable subsidiary ledger, for example, a manager might discover problems with collections and payments that may have gone undetected if buried in the general ledger.
In a similar way, an accounts receivable subsidiary ledger contains the individual accounts of a company's charge clients. Tracking customer payments and balances is, therefore, simplified. Maintaining separate cash receipt and disbursement journals may provide a similar benefit, making it clear, at a glance, where the company is getting and spending its cash.
A foundational knowledge of your company's financial records can help you make better decisions and keep your business on track. Call us if you have any questions.

Friday, December 26, 2014

What Is Mobile Marketing?

Mobile marketing involves marketing and advertising strategies that are focused and conducted on mobile devices such as smart phones and tablets. Mobile marketers communicate with consumers by sending text messages or SMS. Smart phone owners can also be targeted by marketers via mobile internet, social media, and mobile applications.

With mobile marketing, you can send a simple marketing message to consumers or ask them to participate in a contest, survey or poll. Smart phone users can also visit a mobile website. Mobile marketing was not feasible just a few years ago but now that consumers can receive text messages and view images on their smart phones, marketers and business owners must adapt and embrace this new medium or fall by the wayside.

 There are over 5.6 billion cell phones in use globally, which means that close to 80% of the world's 7 billion inhabitants has access to a mobile phone. With that kind of reach, businesses can no longer afford to ignore the opportunities presented by mobile marketing. In particular, small business owners should also consider how the mobile market can benefit them.